After years of Nike dominating the shoe game and Adidas following in an extremely close second, Puma has almost been pushed to the back of the shelves over the years until now. According to The New York Daily News, Rihanna is poised to join a growing list of musicians like Kanye West and Pharrell Williams as individuals who will design their own projects/collection for one of the top three major shoe companies. bypassing the expanding empire of Adidas for PUMA, the deal with Rihanna is reportedly for $1 million USD and arrives just on the heels of the brand hiring Solange Knowles as an art director in February.
“It’s not all down to my voice,” she told British Vogue in February. “There’s people with way more talent than I when it comes to singing; bigger voices. But people want to know who you are. Fashion is a clear indication, a way to express your attitude, your mood,” Having worked on underwear and jeans for Armani, and co-designed a line for British store River Island with Adam Selman, there is no telling whether this is a myth or not but i do say that if this deal does go through... PUMA would be back in the race.
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