YEEZY Season 1

After much speculation and anticipation, Yeezy Season is upon us. On the first day of NYFW, the doors opene...

How to save Nike?

2014 saw Nike realease fire at the beginning of the year with the air Yeezys red octobers. Kicking off the year of the sneakerhead with...

Notorious Trends of 2014

Numerous fashion weeks and a load of social media later and we’re nearing the horizon of a new year while simultaneously peering of the sho...

PUMA trying to level out the playing field

After years of Nike dominating the shoe game and Adidas following in an extremely close second, Puma has almost been pushed to the back of t...

Sneakerhead's Sneakerchains

Sneakerhead's worlwide need to realise that the world doesn't know that they're a sneakerhead. Unless you endlessly post pictur...

Adidas Tubular Runner

Now deriving from the ever growing design power of Adidas comes the new Adidas Tubular Runner in four different colourways. Hitting selected...